Due to the exceptional circumstances of the film “The Interview”, this conventional Hollywood production is being distributed in an unconventional way. As those of you in the U.S. have probably heard, the film became available simultaneously online and in movie theatres.

This distribution strategy – called a day-and-date release in industry jargon – has been often discussed, but never attempted on a big Hollywood title. And so “The Interview” has become a great test case for such a strategy. So far, though, the test results point to a failure. Continue reading “The Interview” and the Future of Film Distribution →